Managing Google Plus Pages
This move is part of larger shifts that may confirm that Google+ Local era is over.
Some folks are celebrating the move (Phil Rozek):
“To me this just seems to be more a long-overdue house cleaning . . . “
But others (Joy Hawkins) have raised concerns it will make the work of local SEOs harder:
Am I the only one thinking that this will actually make our (SEOs) jobs harder? For me, the unverified pages show me insight into bad NAP or things I need to fix for clients. Without that insight I feel like diagnosing is just about to get harder…
Here’s what the Google Maps team recommends:
Encourage your business customers to verify their listings if they wish to retain their Google My Business page . . .If a business owner decides later that they would like to have a Google My Business page, please advise them to create a new page and verify their listing. The Business View virtual tour can be then transferred to the new verified listing. Please log a case to our support teams to request that images for your business customer be forwarded to the new GMB page.Please point your business customer to their images in Google Maps.
Do you agree this is a welcome development? Do you think, as Mike Blumenthal suggests, that this is a final uncoupling of Google+ and local search?In 2012, Google sought to make Google+ what I then called “the center of gravity for local search.” That era would now appear to be over.