Video SEO: The New Way To Get Business Online
Over 100 hours worth of new video was uploaded to YouTube every minute. Each time someone upload a new video to YouTube
makes it harder for people to find your company's videos.
So what can you do to optimize your company's videos for search?
Well you have to focus on the metadata that means focusing on three things: Your video's title its description and syntax.
Your video's title should grab the viewer's attention. If you are targeting specific keywords use them at or near the beginning of the title. Your video's title should also complement its thumbnail image. YouTube suggests that your title and your thumbnail should work together to tell a story.
Next you should optimize the Description field for your video. Start your video's description with one to two sentences
that explain what your video is about. After that you should include links to other videos and playlists be sure to include links
to your company's website and social media accounts as well.
For videos longer than three minutes you should consider including links to the time codes in your video..
Linking to time codes will allow viewers to skip directly to the party video that is most interesting to them
Remember every positive action that a viewer takes with your video including clicking on timecode links in the description can lead to better search engine results for your video.
The final piece to YouTube metadata puzzle is tagging. You should use a combination of general and specific tax general tags. These might include the location where a video was filmed or keywords related to your industry. Specific tags may include your company's name, the name a new product or the names of people who are featured in new video.
Be sure you mix up your new videos tags, titles and vice versa. It's a good practice to periodically check your video statistics to see which players are performing well and which videos are performing poorly. If videos are performing poorly you may be able to improve performance by editing its metadata. You may also want to check Google Trends and other resources to see which keywords and topics are influencing searches in your industry.
When you do a search on YouTube, the site will suggest related terms that are popular. Use this as a tool for keyword research! Remember that the keywords you type in, while being highly related to the video, aren't necessarily as popular as the suggestions YouTube is making underneath them.
To bring more visitors to your web site, be sure to optimize your site so that search engines can find it easily. Use popular keywords and tags in your site's title tag. Search engines give a great deal of weight to this tag, so include the best, most powerful phrases and keywords in it.
Make certain tha you are always prepared to answer any questions from visitors on your site. This can help you build a reliable reputation because your visitors will most likely refer you to their group of friends and relatives. This kind of grassroots marketing is essential to helping your SEO.
Use videos and a video sitemap to increase the SEO of your website. Videos can be used to introduce yourself or your staff or to demonstrate the use of a product. Post the video on your own website, making sure to label it with effective keywords. After building your video sitemap, use Google Webmaster Tools to submit the URL through your Google Webmaster Central account. Next, post the video on YouTube, Metacafe, Yahoo and other video websites. Then, sit back and wait for your customers to come calling.
An important rule to remember with regards to search engine optimization, is to select a keyword phrase that is ONLY two or three words long. Studies have shown that nearly 60% of keyword phrases contain two are three words so this will allow you to achieve the highest possible results.
With SEO, don't be afraid to make mistakes. If you try something and it doesn't work, you can always come back later and make changes. One of the most important things is to keep putting out new content and keep your pages fresh, so even mistakes will have a positive impact on your search engine rankings, as long as you take care of errors as soon as you notice them.
Research your keywords before you begin your search engine optimization project. There are free programs that you can find online to use, but if you have the funds, consider using a paid program. They provide a better quality of results. Look to see the how the keywords compare to each other.
As revealed earlier in the article, search engine optimization is simply a calculated method of directing people that are searching for a keyword on a search engine, so that they end up with your website showing up as one of the top results found. By understanding and applying the information here, you can maximize the traffic and visibility of your website.
Here at Premier Detroit SEO we are fully invested in your success. We treat all our clients as true business partners and are committed to bringing you more business through the best methods available now and for the future.
We offer custom done-for-you SEO and marketing consulting. We are definitely not for everybody, but if you believe your company deserves the best SEO money can buy, then we should talk. We will give you an Unfair Advantage in your market on a local or national level.
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