What Is On Page SEO All About?
Once you begin to design your website to represent your business, it is important for you to understand a little bit about search engine optimization. This is an online marketing strategy that is utilized by thousands of people worldwide in an attempt to take advantage of free traffic from the Internet. When a person creates a website, and all of the individual webpages, there is the possibility that they can be ranked on the search engines and found by people searching for products that they have for sale. In order to get the most traffic, you need to be on page 1 of the search engine results for specific keywords related to your business, preferably in the number one position. In order to achieve this, you need to have a significant amount of backlinks pointing to your website from different IP addresses across the web, something called off-site search engine optimization. There is another half to this equation of improving your ability to rank on the search engines and it is called On Page SEO. Let's first look at what search engine optimization is, and then thoroughly examine on page SEO and how it can help you generate more targeted visitors than ever before.
What Is Search Engine Optimization?
SEO or search engine optimization is what a webmaster needs to do for his website. There are 2 parts to SEO, one of which is called on-site optimization which pertains to everything on your website, and off-site optimization which refers to the links pointing back to your website from different Web 2.0 properties, blogs, and even social media platforms. There is a third part, something that is a derivative of on-site optimization which is called on page optimization or on page SEO. This is a very important part of optimizing your website to achieve top rankings, requiring you to do five specific things. Let's now address the question of what is on page SEO and how it can help your business succeed.
What Is On Page SEO?
There are five separate strategies that must be implemented on every page that you post on your website in order to improve its chances of breaking online. The first strategy is to use unique content, content that cannot be found anywhere else on the Internet, prompting the search engine spiders to index your content on the search engines much more quickly. Second, you need to add images to each page that you create, and third you need to add videos. Adding videos can be done by embedding a special code in each page, allowing the video to show up, something that the search engines are constantly looking for when trying to figure out where to rank your website. The fourth strategy to use is called interlinking your pages, the process of adding hyperlinks between pages with related content. Although there is some debate as to whether or not this content should or should not be in the same category, it is an important strategy for giving multiple pathways to the search engine bots that are indexing your site so that they can quickly find all of your latest information. Finally, you need to add what are called outbound links to authority sites, linking directly to websites that are already above the fold in the search engine listings for the exact keyword that you want your page to rank for. By implementing all five of these strategies on each webpage that you do, you increase the probability of reaching a page 1 ranking, or a number one position, on the search engines for your specific keywords.
Now that you know the answer to the question, what is on page SEO, you can now begin to implement these strategies right away. The sooner that you are able to properly optimize each and every page on your website, the more likely it is that you will see top rankings for some of your more profitable keywords. This is something that you can do on your own, or you can use an SEO professional if you are strapped for time. Once done, you can look forward to receiving free targeted traffic from the search engines from people that are searching for your most profitable keywords, leading them directly to your website.
Two Levels of SEO On-page and Off-page
On-page SEO services involve making sure that the content of your website is rich with relevant keywords that the search engines will look for when a user keys in those keywords. These keywords will be present in the body of the articles to be found in your website, as well as on the title, the headings, as an alt text, and in other parts of the website.
On the other hand, off-page SEO servces concern link building and marketing. Link building is an important aspect of SEO. The number of websites linking back to your own website is considered by search engines. The more quality links that your website has, the higher it could boost the website’s ranking.
Our company is based in the United State and specializes in SEO services such as search engine optimization, search engine marketing and SEO consulting services. We offer SEO services on two levels: on-page and off-page.
We are a team of professionals dedicated to providing quality and ethical SEO services for you. Our prices and packages are competitive yet very affordable. Not only will we ensure that your website has a high ranking in search engines, but we shall also monitor the performance of your website continually and perform fine tuning to ensure your website’s success.
Here at Premier Detroit SEO we are fully invested in your success. We treat all our clients as true business partners and are committed to bringing you more business through the best methods available now and for the future.
We offer custom done-for-you SEO and marketing consulting. We are definitely not for everybody, but if you believe your company deserves the best SEO money can buy, then we should talk. We will give you an Unfair Advantage in your market on a local or national level.
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